November 20, Tokyo, Japan – Leading handheld gaming brand AYANEO, in collaboration with partner Tenku Japan, successfully hosted the highly anticipated 2024 annual product launch in Tokyo. The event showcased the latest releases, including the limited editions Pocket S Sakura Pink and Retro Power, along with major new products such as Pocket EVO & DMG. A range of innovative Windows handhelds, Android devices, Mini PCs, and high-end peripherals will officially enter the Japanese market.

AYANEO CEO Auther Zhang addressed the media and attendees at the event, elaborating on AYANEO's brand culture and development journey. He provided a detailed introduction to the year's product lineup, highlighting numerous features, enabling the media to gain deeper insights into AYANEO's brand philosophy and innovative spirit.

The product lineup at this launch was exceptionally robust, featuring the creative retro handhelds Pocket DMG & MICRO, the large-screen all-in-one Android device Pocket EVO, and the first official unveiling of the limited editions Pocket S Sakura Pink and Retro Power. Additionally, the AIR 1S 'Eiyuden Chronicle' collaboration model, the all-in-one GPU dock AG01, and the world's first flip-screen Mini-PC Retro Mini PC AM01S were showcased. This series of innovative products embodies AYANEO's unique philosophy, allowing attendees to experience the brand's passion for Retro culture and innovative charm.

Ultra-Slim Flagship Android Handheld: AYANEO Pocket S

The AYANEO Pocket S features a pioneering luxurious design for Android handhelds, with a bezel-less full-screen and CNC aluminum alloy frame. Its ultra-slim 14mm form factor exudes premium quality, combined with the powerful Qualcomm Snapdragon G3x Gen 2 gaming platform. This heralds a new era of high-performance Android handhelds, earning widespread acclaim and affection from gamers since its launch.

Driven by the sincere handheld gaming aspirations, AYANEO infused the traditional aesthetic of pink blossoms and the classic hues cherished by retro gamers into the sophisticated Pocket S design. The result is two limited editions: the romantic and dreamy Sakura Pink and the nostalgia-inspired Retro Power, showcasing the limitless possibilities of handheld gaming aesthetics. AYANEO shares this retro romance with gamers and media who also deeply love handheld gaming culture in its birthplace.

Vertical High-Performance Android Handheld: AYANEO Pocket DMG

The AYANEO Pocket DMG combines retro design with AYANEO's minimalist aesthetics, featuring three stunning color options: Moonlight White, Shadow Black, and Original Color, which pays homage to classic handhelds. It comes equipped with a 3.92" OLED display developed with its original partners, the Snapdragon G3x gaming platform, a high-density 6000mAh battery, and an innovative left joystick + dual-mode touchpad design. This device enables seamless play of both retro games and modern high-performance mobile games, offering gamers a unique and exhilarating vertical gaming experience.

Large-Screen All-in-One Android Handheld: AYANEO Pocket EVO

The upcoming AYANEO Pocket EVO debuts globally with a 7" 165Hz HDR OLED bezel-less high-refresh screen. It supports five adjustable refresh rate levels to suit various scenarios, enabling a delightful HDR content ecosystem. With a 17mm slim body, it is powered by the Snapdragon G3x Gen 2 gaming platform and an 8600mAh large battery. Its "baby sleeping posture" ergonomic grip ensures a comfortable hold, allowing gamers to deeply immerse themselves in retro gaming, ultra-high-frame Android games, and streaming gameplay for extended periods.

Premium Horizontal Retro Handheld: AYANEO Pocket MICRO

The AYANEO Pocket MICRO meticulously revives the design of classic pocket handhelds. Incorporating flagship features such as a bezel-less full-screen and CNC aluminum alloy frame, it offers a premium tactile experience. The 3.5" 640P IPS display delivers a vivid and immersive gaming world. Compact and portable like a smartphone, it allows gamers to enjoy authentic retro gaming fun anytime, anywhere.

Slim Windows Handheld: AYANEO AIR 1S 'Eiyuden Chronicle' Collaboration Edition

The AYANEO AIR 1S 'Eiyuden Chronicle' collaboration edition, created in partnership with global game publisher 505 Games, is infused with game elements throughout its design. Featuring the game's signature colors and iconic characters, it is powered by the AMD Ryzen™ 7 8840U flagship processor. With 25W plug-in performance, a 5.5" 1080P AMOLED vibrant display, Hall joysticks + triggers, and a Master all-in-one controller, it delivers an exceptional and lightweight gaming experience for gamers.

All-in-One GPU Dock: AYANEO AG01

The AYANEO Starship GPU Dock AG01 pioneers a space-exploration design, breaking away from traditional GPU dock appearances with its starship-style casing. It houses an AMD Radeon™ RX 7600M XT mobile GPU and includes a comprehensive range of high-speed interfaces such as OCuLink, USB4, DP 2.0, and HDMI 2.1. Supporting a quick-release SSD expansion design, it offers both robust power and versatile expandability, delivering gamers an outstanding visual gaming experience and enhanced productivity.

Flip-Screen Mini-PC: AYANEO Retro Mini PC AM01S

The AYANEO Retro Mini PC AM01S is the first in the Mini PC field to introduce a multi-angle flip-screen design. Powered by the AMD Ryzen™ 8000HS series flagship processor, it features a robust 65W dual-fan cooling system, dual USB4 ports, dual 2.5G network ports, and other flagship configurations, providing gamers with a powerful gaming experience and efficient productivity.

At the conclusion of the product presentation, Auther Zhang expressed that the major new products unveiled at the event would soon be officially launched in Japan. He also extended heartfelt gratitude to the many partners for their strong support.

Redefining Classics, Co-Creating the Future

At the launch event, Mr. Takuro Yamada, CEO of AYANEO's Japanese partner Tenku Co., Ltd., shared insights into their collaboration in the Japanese market. He noted that AYANEO products are highly popular in Japan, with their trend-setting creative designs and gamers-centric 'Real Gamers Know Gamers' product experience deeply resonating with many Japanese gamers. The brand and its products have garnered a strong reputation. Finally, he stated that Tenku will continue to strengthen its partnership with AYANEO, leveraging its influence and channel advantages in the Japanese market to deliver more AYANEO innovative products with faster speed and better service to local gamers.

The product launch event also invited other AYANEO partners, such as the crowdfunding platform Campfire and various retailers, along with many prominent Japanese gaming media outlets. Together, they shared and exchanged their impressions and experiences with AYANEO's brand and products, providing a comprehensive showcase of AYANEO's new offerings and market strategies for Japan.

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Finally, AYANEO CEO Auther Zhang interacted with the media at the event, addressing their questions in detail. After the sharing session, media attendees eagerly tried out the showcased products, experiencing the unique blend of retro culture and industry-leading innovation. The exceptional design and impressive experience left them with high praise and unanimous positive feedback.

As the birthplace of handheld gaming culture, Japan holds unique and profound significance for AYANEO, a brand that shares a passion for handheld gaming. Japan occupies a strategically important position in the global market. Japanese gamers have a higher enthusiasm and expectation for handheld devices and gaming equipment, and AYANEO's brand and products are deeply loved and welcomed by Japanese gamers and media alike. This vividly embodies the brand's philosophy of 'Real Gamers Know Gamers'.

AYANEO will continue to collaborate with Tenku Co., Ltd. and other partners to explore new market opportunities, offering more innovative products and high-quality services to Japanese  gamers. This will make it easier for them to enjoy AYANEO's unique gaming experience that combines innovation with retro elements. Meanwhile, AYANEO will focus on technological innovation and market expansion, bringing more innovative products and quality services to gamers in more countries and regions worldwide.